How do people really see your menus?
Menu writing is very important in todays market place. Have you every really thought about how they see the words on the menu. Words are a power medium. The wrong words used out of context can be devistating and bad for business. Everyone sees and interprets the words in a book diferently. Some guests who are detailed orientated my see a spelling mistake and become annoyed, they don’t see the great combination of flavors on the menu. They start looking for more mistakes. Are they focused on choosing dinner or commenting on your bad english. Sequencing of words is also overlooked...
Read MoreMenu prices likely to rise in 2012
Are you ready for the up and coming year. Its time to look at your menus. Contact us today and start making more profit. Menu prices likely to rise in 2012, experts say – Related Stories – ProChef SmartBrief. Share this:PrintEmailPin ItFacebookShareStumbleUponReddit
Read MoreMy Chef needs help!
This is a common message among food service companies today. This sentiment among owners, general managers and decision makers is not limited to mortar and brick restaurants. The need for companies in and around the serving of food are asking for the same help. Catering companies, school food services, contract dining and even food ingredient producers have been challenged to have a competitive food edge. Over the last couple of years, economic conditions have put strains on the kitchen staff and the menus being served. In order to survive a general sentiment took hold, “If it is...
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John Reed is a professional chef with over 30 years experience. John has extensive knowledge of culinary techniques, ethnic cuisines, food history which he applies to present day menus by using strong organizational skills, leadership, problem solving and the appropriate use of technology. His understanding of the culinary arts comes from experience in the following: A la carte Dining, Off-premise Catering, Corporate Dining, Conference Catering, Hotel Foodservice 



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