September 2018 · Chef John Reed, CEC, CCA
Menus are all different breeds that serve various purposes. What a menu says, how it says it, and the way it’s arranged are all important factors to consider. A menu may present easy selections that cater to both budget and service, such as a simple buffet or low-key wedding that includes rentals, liquor, and additional services. Other menus may be highly customized, feature a unique station, or be formatted to fit a family’s flavors or culinary traditions.
A menu’s ultimate goal should be to provide a selection of offerings that signal what clients can expect from your culinary team.
