August 2018 · Chef John Reed, CEC, CCA
Caterers should always strive to provide a robust menu with clearly articulated services that continuously meet the ever-changing requests of their customers. This gives your sales team something to hold onto and work with—and keeps your team miles ahead of competitors.
There is a huge difference between a good menu and one that can use a little more thought and structure. At the very least, an adequate menu contains a solid framework that can easily be built upon.
