A menu overhaul, sophisticated software installation and staff training equips a business caterer to expand into the big leagues of big-city special events.
You might not think a culinary background is the right training to learn software engineering, but for Chef John Reed, Assoc. FCSI, CEC, CCA, mixing up software programs as part of a menu overhaul was a recipe for bigger sales, increased profits and better inventory management for one of his Management Advisory Services (MAS) clients.
Reed the owner of Customized Culinary Solutions (CCS) got an assignment from long-time client, Tasty Catering, to help revamp its menu so it could better compete in the special-events market. Tasty Catering had long serviced area businesses but wanted to expand into weddings and other special events.