How do people really see your menus?
Menu writing is very important in todays market place. Have you every really thought about how they see the words on the menu. Words are a power medium. The wrong words used out of context can be devistating and bad for business. Everyone sees and interprets the words in a book diferently. Some guests who are detailed orientated my see a spelling mistake and become annoyed, they don’t see the great combination of flavors on the menu. They start looking for more mistakes. Are they focused on choosing dinner or commenting on your bad english. Sequencing of words is also overlooked...
Read MoreMenu prices likely to rise in 2012
Are you ready for the up and coming year. Its time to look at your menus. Contact us today and start making more profit. Menu prices likely to rise in 2012, experts say – Related Stories – ProChef SmartBrief. Share this:PrintEmailPin ItFacebookShareStumbleUponReddit
Read MoreDoes this say something about Chicago
Five of the top 10 most expensive restaurants are here in Chicago. Has the perception of our city changed to a center of fine dining? What do you think? http://www.bundle.com/article/25-most-expensive-restaurants-america/slide/1/?fromMSN=true#comments Share this:PrintEmailPin ItFacebookShareStumbleUponReddit
Read MoreOrganic farming may be outgrowing its ideals
I started my working career on a organic farm at the age of 11. I undertsand how hard it is to maintain a stocked shelf of ripe and ready produce even during the growing season. I worked on a small 1 acre farm that was completley organic for its time in the mid 70′s. Natural fertilzers made from animal manure and cut nettles were part of our watering supply once a week to help restore the soil. Hand harvesting and pest control by walking the fields with a small can where we would deposit the the bugs we picked of the leaves. However we only sold what we where able to pick that day. If...
Read MoreSimplify and Focus Your Menus for 2012
One of the reoccurring themes that I see for 2012 is a trimming down of complex menus and simplified dishes. This is not a reinvention of the “comfort food” trend that always shows up on top 10 lists. This is the creating of great food that is made from seasonal ingredients using classical and trusted techniques in a reasonably priced format. The ideology behind the Gastro-Pub is on trend and has been the favorite of the chef for years. If chefs spend hours creating expensive masterpieces on a plate in their restaurants or at lavish events, why do we find them noshing on roasted...
Read MoreAbout Us
John Reed is a professional chef with over 30 years experience. John has extensive knowledge of culinary techniques, ethnic cuisines, food history which he applies to present day menus by using strong organizational skills, leadership, problem solving and the appropriate use of technology. His understanding of the culinary arts comes from experience in the following: A la carte Dining, Off-premise Catering, Corporate Dining, Conference Catering, Hotel Foodservice Connections
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