Foodservice Consulting


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“We have been working with Chef John Reed since June, 2011. One of our objectives was to grow the Cooking line of equipment, and we needed to partner with a professional Chef to drive this initiative as we had the internal experience with equipment and certain products but not the expertise required to cook a variety of products on our grills beyond hamburgers.

Chef Reed understood our goals and objectives immediately after our first meeting. He drafted a proposal that was right on target and allowed us to plan properly to quickly expand our ability to cook a variety of products. Chef Reed has brought a vast amount of education to our entire organization. By quickly gaining a strong understanding of the equipment operation, Chef Reed began by teaching our sales group about food products, cooking techniques and presentation. In addition he demonstrated the cooking qualities of our equipment at our largest tradeshow and provided guidance on establishing a culinary kitchen to help us strengthen our ability to demonstrate our equipment to customers in a more professional environment.

We are now on track to begin building a culinary kitchen. We also plan to work with him in future tradeshows and customer demonstrations and have immediate plans to develop a video with Chef Reed cooking a variety of products to educate our Distributor sales organization!”

Debbie Sweger
Product Manager for Cooking Equipment

“Lactalis has been working with Customized Culinary Solutions (CCS) for over four years, during which their services have been an invaluable tool to our marketing efforts.

Initially, we contacted Chef John Reed to be part of our Advisory Board for his expertise and unique status in the culinary world. We ended up contracting an outside organization (CCS) to gain access to industry professional opinions and expertise, of which CCS has been tremendous value. Customized Culinary Solutions’ perspective on customer needs, product uses and usefulness, as well as operational efficiencies has guided many of our important decisions.

Among the services we’ve received, CCS has provided culinary expertise, recipe development and product review. Now, our recipes are truly creative, very easy to implement and 100 percent on trend. CCS also has tremendous understanding of our products and company goals. They provided insight into our needs and have given us the proper tools and solutions with every deadline. Many of those solutions are still in use by our operators and sales force even today, and we still use recipes created by Chef Reed at nearly every food show we attend!

Thanks to CCS, there are many more doors—previous closed—that are wide open to us. Chef Reed’s stature and industry relationships have given us the visibility we needed. Because of this and much more, we will continue to do business with CCS, as they are a valuable recourse to our organization. I would encourage any potential clients to contact me for further testimonial!”

Warren Katz
Corporate Chef