Do Descriptive Menu Labels Influence Customers?

Posted by on Nov 19, 2011 in Consulting | 0 comments

I spend alot of time writing menus and menu item descriptions. What process do  you use? I believe that the clearer the description in a prescribed order without the influence of fluff has always been the best approach. Here is some research that may say otherwise. I think there is a balance but over use is the worst position. If you need help with your menus, contact www.customizedculinarysolutions.com

Do Descriptive Menu Labels Influence Customers? | isantemagazine.

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